7.+Presentation+Info

This campaign is promoting environmental friendliness. To engage people’s attention, we are targeting McDonald’s. McDonald’s is one of the leading fast food chains in the world. And like other fast food chains, they produce plenty of food and physical waste that ends up in landfills, which is bad for the environment. We are testing this proposal to use plates and cups for dine-in customers, on Tuesdays as well as serve the special //vegetarian burger meal//. Instead of the packaging McDonald’s has now, plates and cups will be substituted, and instead of red meat, vegetarian burgers will be a healthier choice. If this proposition works out, it will not only promote better food, but also a better world. **__
 * __ECO – TUESDAY, ECO2DAY CAMPAIGN __**

History: McToxics __** McToxics was a campaign proposed in 1987 aiming to stop the usage of styrofoam packaging by the largest fast-food institution, McDonalds. Disposal of foam products results in the overfilling of landfills with bulky, non-degrading plastics. When landfill is not used, the plastics cause a massive litter problem. Finally on November 1 1990 McDonald would phase-out most styrofoam use and reduce their solid waste output by 90%

- heavy reliance on beef is one of the most environmentally damaging foods to promote due to cattles’ food needs and waste - Americans spend 1/7 of their food budget on Big Macs and other fast food - In reducing the cardboard boxes, egg shells, coffee grounds, and other materials that, collectively, account for 80 percent of McDonald’s waste - McDonald’s drive thru can produce from 91kg to 153Kg of waste a day while a high street restaurant can produce around 104kg per day - Average McDonald’s restaurant produces 125kg waste per day
 * __The “GREEN” concern __**

- site for disposal of waste materials - oldest form of waste treatment - can be built in valleys, quarries, or above land to form hills - 2 types: //sanitary// & //municipal solid waste// landfills //<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14pt; line-height: 115%;">sanitary landfills //<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14pt; line-height: 115%;">: landfill layered on land containing non-hazardous compressed waste material covered with soil to divide the trash from the environment //<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14pt; line-height: 115%;">MSW landfills //<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14pt; line-height: 115%;">: landfill containing various types of waste including recyclable garbage, toxic waste, non-combustible and combustible garbage and more - Almost all package waste from fast food restaurants can be re-used, however, two-thirds of this waste end up in landfills
 * __<span style="color: red; font-family: 'Arial','sans-serif'; font-size: 14pt; line-height: 115%;">Landfills __**